cq9电子

所在位置:cq9电子 > 设计 > 品牌策划 > 丽水平面设计公司认为每个成功的品牌背后都有强大的目标

丽水平面设计公司认为每个成功的品牌背后都有强大的目标

MEIGECHENGGONGDEPINPAIBEIHOUDOUYOUQIANGDADEMUBIAO。NINYEYINGGAIRUCI。SHENRUWAJUEBINGZHAODAOKEYISHININDEPINPAIYUQITAPINPAIQUFENKAIDEZHENXIANG。

DIANJIMINGJIAO


1.研究您所在行业的竞争对手品牌。

NINJUEDUIBUYINGMOFANGDAPINPAIZAININDEXINGYEZHONGSUOZUODESHIQING。DANSHI,NINYINGGAIZHIDAOTAMENDEYOUDIAN(HUOQUEDIAN)。MUBIAOSHIYUJINGZHENGQUFENKAILAI。SHUOFUKEHUCONGNINNEILIGOUMAICHANPIN!

LISHUIPINGMIANSHEJIGONGSIYIZHIZAISIKAORUHESHIPINPAICONGXIANYOUCHANPINZHONGTUOYINGERCHU。BUYAOZAIPINPAIJIANLIGUOCHENGZHONGTIAOGUOCIBUZHOU。YANJIUNINDEZHUYAOJINGZHENGDUISHOUHUOJIZHUNPINPAI。LIRU,YANJIUTAMENZAIJIANLIPINPAIFANGMIANZUODERUHE。WEILESHIPINPAIYOUXIAO,XIAOFEIZHEBIXUYIYUSHIBIEHEJIZHU。


CHUANGJIANPINPAIJINGZHENGZHEYANJIUDIANZIBIAOGE

JINGZHENGDUISHOUDEYANJIUSHININZIJIPINPAIFAZHANDEGUANJIANYAOSU。SHOUXIANCHUANGJIANYIGEPINPAIJINGZHENGZHEDIANZIBIAOGEJINXINGBIJIAO。NINKEYISHIYONGGoogleBIAOGE,ExcelSHENZHIZHISHIBIJIBEN。


CHUANGJIANPINPAIJINGZHENGZHEYANJIUDIANZIBIAOGE|  CHENGGONGJIANLIPINPAILIUCHENGDE11GEJIANDANBUZHOU

RANHOU,HUIDAZHEIXIEJIBENWENTI。

  • 竞争对手是否与跨渠道的消息传递和视觉识别一致?

  • JINGZHENGDUISHOUDECHANPINHUOFUWUDEZHILIANGRUHE?

  • JINGZHENGDUISHOUSHIFOUYOU  KEHUPINGLUNHUONINKEYIYUEDUDESHEJIAOPINGLUN?

  • JINGZHENGDUISHOUYIHEZHONGFANGSHIZAIWANGSHANGHEXIANXIAYINGXIAOTAMENDEYEWU?

XUANZEYIXIEJINGZHENGDUISHOU,DUIYUNINDEBIJIAOBIAOLAISHUO,ERDAOSI(2-4)GEBUCUODESHUZI。NINKENENGXIANGKANKANQITABENDIQIYE,SHENZHIZHIZAIYUMINGPAIJIANLIJIZHUN。


JIANLIPINPAIDEZUIDAMUBIAOZHIYIJIUSHIYUJINGZHENGDUISHOUQUFENKAILAI。SHUOFUKEHUCONGNINNEILIGOUMAICHANPIN!


2.确定品牌的目标受众。

JIANLIPINPAIDEJICHUSHIQUEDINGNINYAOGUANZHUDE  MUBIAOSHOUZHONG。NIBUNENGCHENGWEISUOYOURENDEYIQIE,DUIBUDUI?DUI。

LISHUIPINGMIANSHEJIGONGSIJIANLIPINPAISHI,QINGLAOJININDAODIXIANGHESHEILIANXI。NINJIANGLIANGSHENDINGZHIRENWUHEXIAOXI,YIMANZUTAMENDEQUEQIEXUQIU。GUANJIANSHIYAOMINGQUE。ZHAOCHUXIAOFEIZHEDEXIANGXIXINGWEIHESHENGHUOFANGSHI。WOJIANGTONGGUOYIXIEJIANDUANDESHILIJINXINGJIESHI。


CHULE“SUOYOUMAMA”,NINHAIKEYISUOXIAOXIFENFANWEI,YIMOLIAN“ZAIJIAGONGZUODEDANSHENMAMA”。“JISHURENYUAN”GUOYUKUANFAN。DANSHI,“GUANLIDAXINGTUANDUIDEJINGTONGJISHUDEZAOQICAIYONGZHE”KEYISUOXIAOGUANZHUFANWEI。RUGUONINYI“DAXUESHENG”ZUOWEIMUBIAORENQUN,NEIMEKENDINGYOUKONGJIANRANGTAMENGENGJIAJUTI。YIGELIZIKEYISHI:“XIAJIZAIOUZHOULIUXUEDEDAXUESHENG”。“RENHEXUYAOGONGZUODEREN”DANGRANBUSHILIJISHICHANG。DANSHI,“TUIXIURENYUANXIWANGYIGAOGUANZHIWEIZHONGFANGONGZUOGANGWEI”KEYI!RUNINSUOJIAN,DINGWEILIJISHICHANGXUYAOTOURUHENDUOJINGLI。


NINJIANGRENSHIDAO,PINPAIYEWUDEJINGZHENGYOUSHISHISUOXIAOMUBIAOSHOUZHONGDEGUANZHUFANWEI。ZHEIKEYIBANGZHUQUEBAONINDEPINPAIXINXIQINGXICHUANDAJIMUBIAOSHOUJIANREN。GONGGUXIAOFEIZHEDEXINGXIANG,RANHOUXUEXIRUHECHUANGJIANTAMENKEYILIJIEHEGUANLIANDEPINPAIXINGXIANG。


NINDEPINPAIGOUMAIZHEJIAOSE

PINPAIDECHUANGZAOYOULAIYUDUIGOUMAIZHEJIAOSEDEZHENZHENGLEJIE。YIXIASHIMIAOSHULIXIANGKEHUSHIYAOJILUDEYIXIESHIXIANG:

  • 年龄

  • XINGBIE

  • WEIZHI

  • SHOURU

  • JIAOYUCHENGDU


YAOHUODEPINPAIMAIJIAJIAOSEDEGENGDUODINGYI,QINGSHENRUYANJIUYIXIAXIANGXIXINXI:

  • 动机

  • MUBIAO

  • TONGDIAN

  • YINGXIANGZHE

  • PINPAIQINHELI


QUEDINGNINDEFUWUHUOCHANPINDEMUBIAOSHOUZHONGSHIYIZHONGHUIYINGXIANGBINGCONGZHONGSHOUYIDEPINPAIJIANLIGUOCHENGDESUOYOULINGYU,TEBIESHISHICHANGYINGXIAOGONGZUO。NINXIWANGYOUHESHIDERENLAISHIYONGNINDENEIRONG,DIANJININDEGUANGGAO,XUANZEJIARUNINDEDIANZIYOUJIANLIEBIAODENG。YINCI,LISHUIPINGMIANSHEJIGONGSIQUEDINGQIYEDELIXIANGSHOUZHONGJIANGZHICHININDEZHENGTISHUZIPINPAIJIANSHECELVE。ZHEIJUEDUISHIZHONGYAODEDIYIBU!

建立品牌时,请牢记您到底想和谁联系。量身定制您的任务和消息,以满足他们的特定需求。


3.建立品牌使命宣言

NINSHIFOUKAOLVGUOPINPAISHIMING?BENZHISHANG,NINBIXUQINGCHUBIAODAGONGSIZUIREZHONGDEDONGXI。ZHEIJIUSHINIDEYUANYIN;NIMEITIANQICHUANGDEYUANYIN。

LISHUIPINGMIANSHEJIGONGSIZAIJIANLIMUBIAOSHOUZHONGXINRENDEPINPAIZHIQIAN,NINXUYAOZHIDAONINDEYEWUKETIGONGSHENMEJIAZHI。RENWUSHUOMINGJIBENSHANGDINGYILEXIANYOUMUDE。TAHUIWEININJIANLIPINPAICELVEDEQITAGEGEFANGMIANTIGONGXINXI。CONGHUIBIAODAOBIAOYU,YUYIN,XIAOXIHEGEXING,YIQIEDOUYINGFANYINGCHUZHEIYISHIMING。

DANGRENMENWENNINGAIZENMEZUOSHI:YONGNINDEPINPAISHIMINGXUANYANHUIDATAMEN。NINKEYISHIYONGCONGThe Golden CircleLIANXI(QINGCANYUEBUZHOU1)ZHONGSHOUJIDEXINXILAICHUANGJIANQINGXIERYOUYINGXIANGLIDEPINPAISHIMINGXUANYAN。


您的品牌使命是什么?清楚表达您的公司最热衷的东西。

PINPAIJIANLIFANLI:NAIKE

WOMENDOUZHIDAONAIKEDEKOUHAO:Just Do It。DANSHINIZHIDAOTAMENDESHIMINGXUANYANMA?NAIKEDESHIMINGSHI:“ WEISHIJIESHANGMEIWEIYUNDONGYUANDAILAILINGGANHECHUANGXIN ”。NINDAOCHUDOUNENGKANDAONAIKEDESHIMING。TAMENZHUANZHUYUSUOYOUSHIYONGNAIKECHANPINDEYUNDONGYUAN,CHENGWEIZIJIZUIHAODEYUNDONGYUAN。

耐克在品牌使命中走得更远,在声明中添加了脚注:“ 如果您有身材,那么您就是运动员 ”。考虑这样的免责声明,他们的目标受众有多大!


GAIGONGSIYIJINGJIANLILEZHEIYANGDESHENGYUHEPINPAIZHUISUIZHE,CONGERNENGGOUTIGAOMUBIAOYISHIYINGMEIGE“SHENTI”。ZAIWEININDEQIYEDAPINPAISHI,QINGCONGXIAOZUOQI,BINGJIZHUSHOUXIANGUANZHUMUBIAOSHOUZHONG。SUIZHESHIJIANDELIUSHI,NINDEPINPAIZHONGCHENGDUKENENGHUIZENGZHANGDAOZUYIKUODANINDEFUGAIMIAN。

让我们退后一分钟。在制定品牌使命声明之前,请先检查您是否真的致力于确定确切消费者的第3步。这是所有流程中最重要的品牌建立流程之一。

在为您的企业打上品牌时,请从小做起,并记住首先关注目标受众。


做品牌直接找总监谈
总监一对一免费咨询与评估
相关案例
RELATED CASES

ZONGJIANWEIXINZIXUN SHUXIANSHENG

YEWUZIXUN ZHANGXIAOJIE

YEWUZIXUN FUXIAOJIE

var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?06a9f91b3627ff69f489962891893811"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();