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西安平面设计公司如何评估营销传播机会

CUXIAOJIHUASHIQIDONGXINFUWUHUOCHANPINHUOJIANGNINDESHICHANGFANWEIKUODADAOXINDEXINGYEHUORENQUNSHIDEBAOGUIYINGXIAOGONGJU。ZAIJIHUACUXIAOHUODONGSHI,QINGJIZHU,CHENGGONGDEHUODONGKEYISHIXIANYIXIASUOYOUYUQIJIEGUOHEMUBIAO:

  • 您的促销信息会传达给您的目标受众。

  • NINDETINGZHONGLIJIENINDEXINXI。

  • NINDEXIAOXICIJILESHOUJIANREN,TAMENCAIQULEXINGDONG。


WENTISHININRUHETONGGUOGUANGGAOXILIESHIXIANZHEIXIEJIEGUO。XIANPINGMIANSHEJIGONGSIRENWEIZHEIGEGUOCHENGHENZIRAN,DANSHIXUYAO“JIHUA”SHIJIAN。ZHEISHIQIGESHININDEGUANGGAOXILIEZHENGQUEKAISHIDEBUZHOU。


评估营销传播机会

XIANPINGMIANSHEJIGONGSIJIANCHABINGLEJIEMUBIAOSHICHANGDEXUQIUZHIGUANZHONGYAO。NINDEXIAOXIFAJISHEI?DANGQIANYONGHU,GEREN,JUECEZHE,TUANTIHUOGONGZHONGZHONGDEYINGXIANGZHE?


您将使用哪些沟通渠道?

ZAIJIHUADEDIYIBUZHONG,NINYINGGAIYIJINGDINGYILESHICHANG,CHANPINHEHUANJING。CIXINXIJIANGBANGZHUNINQUEDINGZUIYOULIDETONGXINQUDAO。NINSHIFOUHUISHIYONGGERENJIAOLIUQUDAO,LIRUMIANDUIMIANHUIYI,DIANHUALIANXIHUOGERENXIAOSHOUYANSHI?HAISHIBAOZHI,ZAZHIHUOZHIYOUZHILEIDEFEIGERENJIAOLIUHUIGENGHAO?


确定目标

QINGJIZHU,CUXIAOHUODONGZHONGDEMUBIAOYUYINGXIAOHUODONGZHONGDEMUBIAOLVEYOUBUTONG。XIANPINGMIANSHEJIGONGSIYINGDANGZHENDUIYUNINDECUXIAOCHUANBOHUODONGJIECHUGUODERENDEZHANGQIHUODUANQIXINGWEITICHUCUXIAOMUBIAO。ZHEIXIEMUBIAOBIXUCHENSHU,KEHENGLIANGBINGQIESHIHESHICHANGFAZHANJIEDUAN。


确定您的促销组合

ZAIZHEILI,NINJIANGXUYAOWEICUXIAO,GUANGGAO,XUANCHUANYIJIGERENXIAOSHOUFENPEIZIYUAN。BUYAOZAIZHEIXIEQUYUZHONGDERENHEYIGELVEGUO。WEILESHICUXIAOHUODONGCHENGGONG,NINBIXUZAIGOUMAIZHEZHONGJIANLIZHIMINGDU。QUANMIANDECUXIAOHUODONGJIANGYIMOUZHONGFANGSHISHIYONGSUOYOUZHEIXIEFANGFA。


制定促销信息

NINJIANGXUYAOYUNINDETUANDUIZUOXIALAI,ZHUANZHUYUXIAOXIDENEIRONG,XIYINLI,JIEGOU,GESHIHELAIYUAN。QINGJIZHU,XIYINLIHEZHIXINGLISHIZHONGZAICUXIAOHUODONGZHONGXIETONGGONGZUO。


制定促销预算

XIANZAI,NINBIXUQUEDINGZONGCUXIAOYUSUAN。ZHEISHEJIQUEDINGMEIGEDIQUDECHENGBENMINGXIHECUXIAOZUHEYUANSU。HUAYIXIESHIJIANLAIFENJIEFENPEIBINGQUEDINGKECHENGSHOUXING,XIAOSHOUBAIFENBIHEJINGZHENGPINGJIA。TONGGUOJIANGDIZHEIXIECHENGBEN,NINJIANGGENGHAODIZHANGWOGUANGGAOXILIEDECHENGGONGQIANLI。


确定活动效果

FENPEIYINGXIAOCHUANBOHOU,BIXUZAISHUMIANWENJIANZHONGZHENGSHIDINGYICUXIAOJIHUA。XIANPINGMIANSHEJIZAIBENWENDANGZHONG,NINYINGBAOKUOQINGKUANGFENXI,FUZHIPINGTAI,SHIJIANBIAO,YIJIANGCUXIAOYAOSUYUYINGXIAOZUHEZHONGDEYAOSUYOUXIAOZHENGHE。NINHAIXUYAOQUEDINGSHISHIHOURUHEHENGLIANGYOUXIAOXING。SHIJIJIXIAORUHEHENGLIANGDADAOJIHUAMUBIAODESHUIPING?NINXUYAOTONGGUOXUNWENMUBIAOSHICHANGTAMENSHIFOUSHIBIEHUOHUIYILETEDINGDEGUANGGAOXIAOXI,TAMENDUIXIAOXIDEJIYI,DUIXIAOXIDEGANSHOUYIJIXIAOXIDUITAMENDEGONGSITAIDUSHIFOUSHOUDAOYINGXIANGLAISHOUJIZHEIXIEXINXI。


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