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西安策划公司在制定营销策略之前的分析与方法

ZAIZHIDINGYINGXIAOCELVEZHIQIAN ,JINXINGQINGKUANGFENXIYIQUEDINGNINDEYEWUZHUANGKUANGHENZHONGYAO。GAIFENXIKEZUOWEIQUEDINGQIYEYOUSHIHELIESHIYIJIRENHEKENENGYINGXIANGQIJIANKANGDEJIHUIHEWEIXIE(SWOT)DEYOUYONGGONGJU。JIEGUOKENENGSHININDUIQIYENEIBUDESHIJIQINGKUANGDAKAIYANJIE,BINGYOUZHUYUQUEDINGSHICHANGZHONGQIYEDEZHANLVE。


情况分析的定义

QINGKUANGFENXIBEIDINGYIWEIDUIQIYENEIBUHEWAIBUYINSUDEFENXI。TAQINGCHUDIBIAOSHILEQIYEDENENGLI,KEHU,QIANZAIKEHUHEYEWUHUANJING,YIJITAMENDUIGONGSIDEYINGXIANG。XIANCEHUAGONGSIQINGKUANGFENXISHIRENHEYEWUJIHUADE ZHONGYAOZUCHENGBUFEN, YINGDINGQIJINXINGSHENCHAYIQUEBAOTASHIZUIXINDE。


情况分析中要考虑的因素

ZAIKAOLVDUIYEWUJINXINGQINGKUANGFENXISHI,ZHONGYAODESHIYAOKAOLVYIXIAJIGEYINSU:


CHANPINQINGKUANG。XIANCEHUAGONGSIQUEDINGNINDANGQIANDECHANPIN。NINKENENGXIWANGZAIMOUXIEBUFEN(LIRUHEXINCHANPINYIJININCHUSHOUDERENHEFUZHUHUOZHICHIFUWUHUOCHANPIN)ZHONGCHAKANCIDINGYI。DANDUCHAKANCHANPINHEFUWUYOUZHUYUQUEDINGMEIZHONGCHANPINHEFUWURUHEYUHEXINKEHUDEXUQIUXIANGGUAN。

JINGZHENGXINGSHI。FENXININDEZHUYAOJINGZHENGDUISHOU,BINGQUEDINGTAMENRUHEYUNINDEQIYEJINXINGBIJIAO,LIRUJINGZHENGYOUSHI。

FENBUQINGKUANG。GENJURUHEJIANGCHANPINTUIXIANGSHICHANG(LIRUTONGGUOFENXIAOSHANGHUOQITAZHONGJIEJIGOU)LAISHENCHANINDEFENXIAOQINGKUANG。

HUANJINGYINSU。 QUEDINGWAIBUHENEIBUHUANJINGYINSU,QIZHONGKEYIBAOKUOYINGXIANGNINQIYEJIXIAODEJINGJIHUOSHEHUIYINSU。

JIHUIHEWENTIFENXI。JINXINGSWOTFENXI,YIQUEDINGKENENGYINGXIANGNINDEYEWUJIQIJIXIAODERENHEYOUSHI,LIESHI,JIHUIHEWEIXIE。

JINGUANCIXINXIDUIYUDADUOSHUQIYEZHUERYANKENENGSHIXIANERYIJIANDE,DANHUIGUHEXINJICHUZHISHIKENENGHUIYOUSUOBANGZHU。


确定您的情况分析是否有用

XIANCEHUAGONGSIWEILEQUEDINGNINDEQINGKUANGFENXISHIFOUKEYIFAHUIGONGNENGBINGTIGONGJIAZHI,TAYINGGAI:


SHIYONGJIANDANSHIYONG

DUIJUWAIRENQINGCHUYIDONG

GUANZHUNEIBUHEWAIBUYINGXIANGYEWUDEGUANJIANYINSU

QINGCHUDIQUEDINGQIYEDEWEILAIMUBIAO

HUOHUASHENZHIJINYIBUFENXI

RUGUONINDEFENXIBUFUHEZHEIXIETIAOJIAN,ZEYINGZHONGXINJINXINGFENXI。


情况分析中的常见挑战

NINHAIKENENGHUIYUDAOYIXIAYIGEHUODUOGECHANGJIANTIAOZHAN:

您列出了过多的优势,劣势,机会和威胁,因此这些信息看起来令人困惑,一眼就很难对您的业务有个全面的了解。 

NINZAIFENXIZHONGQUEFAYOUXIANJI。 

NINDUIZHEIXIEYINSUDELEJIEGUOYUGUANGFAN,YINCIHENNANZHENZHENGZHUANZHUYUZHEIXIEYINSU。

NINLIECHUDEYINSUSHIGUANDIAN,BUSHISHISHI。 

YOUSHI,LIESHI,JIHUIHEWEIXIEQUEFAQUBIEYINSU。 


RUGUOZHIXINGDEDANG,QINGKUANGFENXIKENENGSHIQUEDINGQIYEZHUANGKUANGDEYOUYONGGONGJU。XIANCEHUAGONGSIYIDANZHIDAONINDEYEWUZHUANGKUANG,JIUKEYIZHIDINGSHIDANGDECELVELAIQUEBAOJIANGLAIDECHENGGONG。


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